Eighty-Eight Brewing is all about being kind to each other. Allow people to pay it forward like they do in Tim Hortons with coffee, but with pints in the taproom. If you buy a beer for a Beer Buddies then a total stranger gets a free pint AND you name gets put in the monthly Beer Buddies draw to win some sweet merch.

You don’t currently brew a Scotch Ale. 1988 saw the release of the greatest song in the history of Scotland, the Proclaimers 500 Miles. Eighty-Eight Brewing 500 Miles Scotch Ale. Boom!

Here’s a photo of me with the Proclaimers at Deerfoot Casino. Free of charge. They play Calgary every couple of years. My friends and I call it Scottish Christmas!

Has Eighty-Eight Brewing ever tried to release a mead? I only ever see one brand of mead on sale in Calgary, the wonderful Fallen Timber range, made using their own bees. It is extremely expensive and I can’t help but think there is a way to get another Mead into the market. Why can’t Eight-Eight Brewing do the same? With their own honey made by an army of Eighty-Eight Bees? With hives on the roof of the brewery, with one of those little cameras up there that takes photos/video for a live Eighty-Eight Bee Cam on the website?

Best of all we know that for pollination reasons, with bees the planet is screwed. We need more bees!

The fastest growing pro sports experience in the city is the Calgary Cavalry Soccer Team, currently sitting on top of the CPL. There is a connection between this and 1988 because the then Calgary Kickers went into the 1988 CSL season as the Champions. What better reason to try and forge some links between Eighty-Eight Brewing and the Cavs? The great thing about soccer fans is, as opposed to their hockey and CFL counterparts, they like proper beer rather than Budweiser.

There is a great promotion the Ship and Anchor do: Show Up and Ship Out. You get a match ticket, transport on the supporters bus, and a free pint. Currently it is Big Rock Trad or Grasshopper – why not get them onto a pint of Brewery 88 stuff instead?

Having hosted Calgary Cavalry eSports contests in the past I have a great relationship with the Head Coach Tommy Wheeldon Jr.

One of the most fondly remembered TV shows of 1988, and very zeitgeisty just now thanks to the reboot. Use Wonder Years typography to highlight range of Eighty-Eight Brewing beers for posters. Also shot-for-shot remake of the Wonder Years opening titles (Seasons 1-5 version, the home movie footage of them playing football in the street) with people who work at Eighty-Eight Brewing as Kevin Arnold and his friends/family, with the brewery’s beers included in the shots and the names of the beers appearing instead of actors names in the titles.

If you ever decide to deviate from those outstanding Mixtape Sandwiches (tried the Chicketta and the Cubano on Saturday, still salivating!) then I think Pie Hard is the most wonderful name for a Pop Up Pie Shop in the taproom, based on the greatest movie of 1988.

And yes. That is Bruce Willis with pies for eyes in the picture above. Yay for my photoshop skills!

My wife does not like beer with a strong taste. She prefers wine but will have the odd lager. When we went into the taproom she loved the Tiffany Rose Saison. Because it had a wine taste profile. Perhaps liquor stores like 5 Vines might start recommending it as part of their Wine Club?

I love the idea of your run club. Why not take it a little further outdoors with the 1988 Hike Club. I am a very experience hiker. In fact it’s the only thing I love as much as beer. I am very familiar with dragging visiting friends, my kids and even, in one case, my elderly Scottish Mum, up the Rockies. Taking a bus full of Eighty-Eight beer lovers up and down a mountain with a crushable can of Monster Truck Lite or Hammer Pants at the end perfectly pairs the two. The photos from excursions like that would be phenomenal, with people sharing them all over their socials.