COMMUNITY INVOLVEMENT

Undie Mondays on Jack FM Mornings with Dominik, Kelly and Donnie

We partnered with The Mustard Seed to get listeners to donate socks, underpants, and toiletries for Calgary’s homeless. Faced with Christmas fundraising fatigue, we needed something that stood out. My idea was that if listeners helped us hit our weekly target, I would carry out an athletic challenge in my underpants live on air so I could experience a tiny fraction of how uncomfortable it was to be outside during a Calgary winter.

Not only did we raise a ton of items for Calgary’s homeless, but the buzz got the show to #2 in the ratings.